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Message design logic
Message design logic is a communication theory that makes the claim that individuals possess implicit theories of communication within themselves, called message design logics.〔Edwards, A. P., Rose, L. M., Edwards, C., & Singer, L. M. (2008). An Investigation of the Relationships among Implicit Personal Theories of Communication, Social Support and Loneliness. Human Communication, 11(4), 445-461.
〕 Referred to as a “theory of theories,” Message Design Logic offers three different fundamental premises in reasoning about communication.〔Hart, J. (2002). Cultural Assumptions Underlying Message Design Logic: Premises of Development, Preference, and Understanding. Intercultural Communication Studies, XI(4), 109-120.〕 As author Barbara O’Keefe describes, Message Design Logic is “the kind of communication-constituting belief system the message producer relies on in reasoning from the goals sought to the message design used.” 〔O'Keefe, B. J. (1988). The Logic of Message Design: Individual Differences in Reasoning about Communication. Communication Monographs, 55(1), 80.〕 These three premises — Expressive Logic, Conventional Logic, and Rhetorical Logic — are belief systems that communicators might utilize when designing messages. The message design logics, therefore, represent “internally consistent and developmentally ordered stages in the acquisition of working knowledge about the systematic properties of verbal messages.” 〔 As O’Keefe describes further, each premise is “associated with a constellation of related beliefs: a communication-constituting concept, a conception of the functional possibilities of communication, unit formation procedures, and principles of coherence.”〔 The underlying idea behind O’Keefe’s work is that “communication is not necessarily a uniform process.”〔
== Components ==
The three components of Message Design Logic are based on "individuals’ levels of cognitive complexity," and are expressed in messages that vary in organization, content, and effectiveness.〔 Whether these components represent different levels of communication effectiveness is labeled as debatable by other communication scholars.〔Peterson, L., & Albrecht, T. L. (1996). Message design logic, social support, and mixed-status relationships. Western Journal Of Communication, 60(4), 291-309.〕
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